Maximizing Your LinkedIn Connections: Less Time, More Gains.
As many of you know, I posted about a meeting with a business mogul which was set up via LinkedIn. I mean, wow, talk about equalizing the playing field. There’s no way that 10 years ago I would have EVER had that opportunity. So how do we use LinkedIn to land us in front of the right people? Here are some ideas:
- Be Strategic: What do you have in common? How may you benefit this person? How may they benefit you? What do you want them to take away about who you are and what you do?
- Be Brave: It’s okay to reach out to people that you don’t know but want to- you’re worth knowing, right? Doing this landed me in front of the mogul. Self-esteem is an appealing quality. Make sure that’s not equal to being grandiose or pedantic- those are NOT appealing qualities.
- Be inspired: Sometimes we see people who make us go, “wow!”. We love what they do/have done, how they present themselves, or have other qualities we admire. Notice when this happens- it tells you something about what you want!
- Meet Everyone that You Connect To: If you really want to have effective relationships through LinkedIn, take the time to get coffee with the people you connect to. If they don’t ever meet you, they’re not going to think of you when making referrals anyways. For me (true story), if they don’t bother to respond to my request to get coffee or lunch, then I don’t accept their request to connect. Simple. Authentic or nothing.
- Connect to Everyone: Don’t just go about trying to connect with every cute or successful person you see on LinkedIn. I’ve met people who boast about their number of connections, and I just laugh. It doesn’t matter if you have 500+ connections if 80% think you’re a schmoozy joke. If you’re telling people stories like that, then I’m talking about you. Knock it off! You look like a tool and no one is taking you seriously. Just being honest…
- Be Generic: If someone can’t bother to spit out three sentences to me specifically, then this is already a deal breaker. “Hey, you’re not worth the 15 seconds it’d take to write a personal message.” Yeah, noted. Plain out of ideas? Write about what caught your eye about them, how that relates to you, that you’d love to meet them and learn more about them. Trust me, it matters!